Up until about ten years ago, it was extremely unfashionable to be a geek. Geeks were considered the black swans of the social world: they were perceived as having limited social skills, little interest in non-programming activities, and few friends.
Fast forward to today, and things have changed significantly for the geek. Geeks today run the coolestcompanies, create the most cutting-edge trends, and are popular guests on the social circuit. And as the geek has evolved, so too has his or her skills: today's geeks are not just clever programmers, but they also know how to finance and market their products.